What’s the First Impression of Your Manufacturing Brand?

When was the last time you evaluated your branding? Many manufacturers appear to be stuck in the past. They still use the same manufacturing brand and marketing tactics that they used 20 or even 50 years ago. It’s as if the original owner valued branding and marketing when they first started the company, but then […]

Sales Call – How to Nail it

Let’s take the phone call from the call receiver’s perspective: the phone rings — the receiver answers.  What is the question on everyone’s mind when you answer the telephone? “Who is calling me?”  There is no doubt that when you call someone you interrupted something. The person picking up your call is thinking about something […]

How To Read A Customer’s Mind

Wouldn’t it be nice to be able to read your customers’ minds? Even better, wouldn’t it be more useful to know their motivations? Most of us believe that we can “read” people – know what’s really going on in their head. Some of us are better at this than others. Is it possible to improve […]

Company Websites – Top 3 Things Wrong with Most Manufacturing Websites

For the cost of a magazine subscription your company can have a presence on the web. Yet that’s not enough. You can’t be just listed as another vendor, or only as a directory listing on a free website. The Internet provides a robust platform to garner an audience, declare what makes your company unique and […]

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